The Power of Video Marketing in 2023

Federico Perez
May 22, 2025
3 min read

Updated: Jun 5, 2025

Here’s a stat that should stop you mid-scroll: 60% of companies are planning to increase their investment in video this year. 🤯

And this isn’t happening during a boom. It’s occurring in a market where everything else—from marketing to hiring to coffee machine upgrades—is under serious review. So why is video the one thing companies are doubling down on?

Because video is no longer just a "creative play." It's the most adaptable, measurable, and scalable tool your business can invest in. When used correctly, it’s not a line item in your budget—it’s the smartest way not to waste your budget. 💡

📈 Video Isn’t Just Growing—It’s Leading

In 2025, video isn’t just a nice-to-have. It’s how teams are:

✅ Selling faster

✅ Onboarding new hires consistently

✅ Explaining complex products clearly

✅ Training global teams

✅ Supporting customers better

According to DemandSage, 90% of marketers say video gives them a positive ROI, and 87% say it directly increases sales. Meanwhile, websites with video content keep users engaged 88% longer. That’s not fluff—that’s results.

The Importance of Engagement

Engagement is key in today’s market. Users are bombarded with information from multiple channels. To stand out, businesses need to keep their audience's attention. Video content does exactly that. It captures interest and holds viewers' sights longer than text or images. The effective use of video can be the difference between a simple click and a deep connection with potential customers.

🔄 One Video. Multiple Channels. Maximum ROI.

Let’s bust a myth: if your video only lives on your homepage or YouTube channel, you’re doing it wrong. A single well-made video can—and should—be repurposed into:

📱 Bite-sized clips for social media
💌 Email campaign teasers
📚 FAQ or help center walkthroughs
🎓 Training modules for new hires
🛍️ Product intros for your landing pages

This is where the real magic happens. Repurposing increases reach, improves retention, and stretches every dollar of your investment. Think of it as the content version of compound interest. 💸

Maximizing Your Content Strategy

To maximize your content strategy, consider your goals. Each piece of video content should align with your marketing objectives. By identifying your audience's pain points, you can create videos that address specific needs. This focused approach helps ensure that your videos do more than just exist—they actively contribute to your overall marketing strategy.

🤖 Bonus Round: AI Is Supercharging Video Creation

Today’s video tools aren’t what they were five years ago. AI is now doing the heavy lifting for:

⚡ Script writing

🎙️ Voiceover generation

✂️ Auto-editing

👀 Personalization by audience segment

According to Voomo.ai, AI-driven video creation lets businesses produce high-quality content faster—and scale it across channels without burning out their teams.

The Future of Video Creation

The use of AI in video creation doesn't only speed up the process—it also enhances creativity. AI can analyze viewer preferences and engagement metrics. This data helps create videos that resonate more deeply with your audience. The future of video marketing will capitalize on these insights, ensuring that each piece is as effective as possible.

📣 It’s Not About Having a Big Budget. It’s About Spending It Smart.

The smartest brands aren’t throwing money at video—they’re using it strategically. They’re choosing content that:

✅ Speaks directly to their audience

✅ Solves real business problems

✅ Can be measured, improved, and reused

In short, investing in video today isn’t a risk—it’s a hedge against wasting time and money on content that doesn’t perform.

Cost-Effective Video Production

While budget constraints are real, there are numerous cost-effective methods to produce high-quality videos. Utilize in-house talent, explore affordable video editing software, and consider community contributions for content ideas. By being resourceful, companies can still create compelling video content without breaking the bank.

🚀 Final Word: Video Isn’t a Trend. It’s a Transformation.

Video isn’t going anywhere—if anything, it’s accelerating. 📹 From short-form TikToks to animated explainers, companies are discovering that when done right, video is the most efficient way to inform, persuade, and connect.

So if you're still debating whether to add video to your toolkit, ask yourself this: Can you afford *not* to?