🌀 Blog Post #2: “Your Brand Is a Shape — What’s Yours? (And What That Means for Your Video Style)”

At TheVideoCrafters, we’ve seen every type of brand personality out there — from the slick-and-shiny fintech startup to the funky granola nonprofit. But here's a wild idea: what if we could sum up your brand in just one shape?

And what if that shape could help you decide what your next explainer video should look like?

Let’s play. 🎨👇

🟣 Circle: Friendly, Approachable, People-First

Circles are warm. Welcoming. They’re the shape of communities, relationships, and trust.

• Your vibe: Wellness brands, HR platforms, educators

• Your video style: Soft voiceover, round iconography, minimal text, calm pacing

• Best format: Whiteboard animation with playful transitions

🧠 Think: “We’re here for you” — not “Buy now.”

🔺 Triangle: Bold, Fast, Disruptive

Triangles are direction, ambition, momentum. If you’re climbing fast and breaking things (in a good way), you’re a triangle.

• Your vibe: Startups, SaaS tools, aggressive growth

• Your video style: Energetic motion graphics, punchy edits, vibrant color

• Best format: Kinetic typography meets sleek animation

🧠 Think: “We’re ahead of the curve. Join us or get left behind.”

🟩 Square: Reliable, Professional, No-Fluff

Squares are structure. Systems. Security. If your brand is about stability, you're a square.

• Your vibe: Legal firms, financial services, B2B tech

• Your video style: Clean lines, consistent rhythm, confident VO

• Best format: Explainer animation with simple icons and steady pacing

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🧠 Think: “We’re not flashy. We’re rock solid.”

🔀 Squiggle: Creative, Playful, Experimental

Squiggles don’t follow rules — and they don’t apologize. 🎨

• Your vibe: Agencies, artists, indie brands, NGOs

• Your video style: Hand-drawn, abstract transitions, unusual pacing

• Best format: Custom whiteboard or mixed-media with visual surprises

🧠 Think: “Watch this — it’s different.”

🎯 So... What Shape Are You?

Once you know your shape, your video should match that energy.

Why? Because visual storytelling isn’t just about what you say — it’s how you say it. 

When your animation style reflects your brand shape, the whole experience just clicks.

TL;DR:

• Shapes = vibes

• Vibes = brand clarity

• Brand clarity = better video engagement

• Better video = more leads, more love 💌

Want help turning your brand shape into an animated masterpiece?Let’s make something that fits you perfectly — and doesn’t look like anyone else. 😉