🔷 Your Brand Is a Shape — What’s Yours? (And What It Means for Your Video Style)

At TheVideoCrafters, we’ve seen every kind of brand personality — from sleek fintech startups 💻 to funky nonprofits 🌱. But here’s a thought:

👉 What if your brand could be summed up in just one shape?👉 And what if that shape could guide the style of your next explainer video?

Let’s play. 🎨👇

🟣 Circle: Friendly, Approachable, People-First

Circles are warm, welcoming, and all about community and trust.

✨ Your vibe: Wellness brands, HR platforms, educators

🎬 Your video style: Soft voiceover, rounded iconography, minimal text, calm pacing🎥 Best format: Whiteboard animation with playful transitions

💡 Think: “We’re here for you” — not “Buy now.”

🔺 Triangle: Bold, Fast, Disruptive

Triangles represent ambition, direction, and momentum. If your brand is about moving fast and breaking the mold, you’re a triangle.

✨ Your vibe: Startups, SaaS tools, growth-driven brands

🎬 Your video style: Energetic motion graphics, punchy edits, vibrant colors

🎥 Best format: Kinetic typography with sleek animation

💡 Think: “We’re ahead of the curve. Join us or get left behind.”

🟩 Square: Reliable, Professional, No-Fluff

Squares stand for stability, structure, and trustworthiness. They signal professionalism and dependability.

✨ Your vibe: Legal firms, financial services, B2B tech

🎬 Your video style: Clean lines, consistent rhythm, confident voiceover

🎥 Best format: Explainer animation with simple icons and steady pacing

💡 Think: “We’re not flashy. We’re rock solid.”

🔀 Squiggle: Creative, Playful, Experimental

Squiggles don’t follow rules — and they’re proud of it. They embody creativity and experimentation. 🎨

✨ Your vibe: Agencies, artists, indie brands, NGOs

🎬 Your video style: Hand-drawn or abstract visuals, playful transitions, quirky pacing🎥 Best format: Custom whiteboard or mixed-media animation

💡 Think: “Watch this — it’s different.”

🎯 So... What Shape Are You?

Your brand shape isn’t just a metaphor — it’s a creative lens that can guide how your videos look, feel, and connect with audiences.

✔️ Shapes = vibes

✔️ Vibes = brand clarity

✔️ Brand clarity = better engagement

✔️ Better videos = more leads + more love 💌

🚀 The Takeaway

When your video style matches your brand shape, the whole storytelling experience clicks. The result? Stronger engagement, deeper connection, and content that feels unmistakably you.

💬 Want help turning your brand shape into an animated masterpiece? Let’s make a video that fits you perfectly — and doesn’t look like anyone else’s.

👉 Work with TheVideoCrafters