🎯 Why Your Landing Page Needs a Video (and How to Make One That Converts)

Federico Perez
May 5
2 min read

You've got traffic... but no one's clicking. 😩Your product is solid, your landing page looks great — so why isn’t it converting?

Here’s the harsh truth: your visitors don’t read — they watch. And if you’re not giving them something to watch, you’re missing out on serious opportunities to connect, explain, and convert.

Let’s talk about why video is your secret weapon 🚀 — and how to use it effectively.

📉 The Problem: TL;DR Syndrome

When people land on your site, you have less than 8 seconds to grab their attention. That’s not enough time for them to scroll through paragraphs of text — but it is enough time to hit play on a short, engaging video.

In fact, landing pages with video can boost conversions by up to 80%. Why?

Because videos:

Break down complex ideas in seconds 🧠
Keep visitors on your page longer ⏳
Build trust and emotional connection 💬

✅ The Solution: A High-Converting Explainer Video

Here’s the formula that works:

1. Keep it short.90 seconds or less is the sweet spot. Anything longer and you risk drop-off.

2. Start strong.Open with a problem your audience relates to — hook them right away.

3. Offer a solution (you!).Clearly explain how your product or service solves the issue.

4. End with a CTA.Tell them exactly what to do next: “Sign up,” “Book a demo,” “Get started.”

🧪 Real-World Example: Before & After

Before video: A SaaS tool had a clean landing page, but conversions hovered around 1.2%. Visitors left confused.

After video: A 60-second animated explainer was added above the fold. The video highlighted the pain point, solution, and benefits. Conversions jumped to 3.8% in 2 weeks. 📈

🎨 The video didn’t just “look cool” — it clarified the offer.

🎬 Why Animation Works Best

Animated explainer videos let you simplify, stylize, and control the message 100%.No awkward live shoots. No production delays. Just custom-crafted storytelling that works.

At TheVideoCrafters, we specialize in making videos that:

Speak your audience’s language 👥
Reflect your brand voice 🎤
Drive measurable action 💥

🚀 Ready to Level Up Your Landing Page?

If your landing page doesn’t have a video yet — you’re leaving money on the table.Let us help you turn your message into a clear, compelling, custom animation that gets results.

👉 Contact TheVideoCrafters today and let’s create a landing page video that actually converts.