♻️ How to Repurpose One Video into 10 Pieces of Marketing Content

Federico Perez
May 5
2 min read

You spent time, money, and brainpower creating a killer explainer video. 🎥So why let it just sit on your homepage like a forgotten trophy? 🏆

The truth is: one well-made video can fuel your entire content strategy.All you need is a little creativity — and the right repurposing game plan.

At TheVideoCrafters, we help clients stretch every frame of their animated videos into content that works across platforms. Here’s how you can do the same.

🎯 Start with the Hero Video

This is your main custom animated explainer — 60–90 seconds of pure, polished messaging.It tells your story, solves a problem, and calls your audience to action.

Example: A whiteboard animation explaining how your app simplifies remote team communication.

From that one asset, you can create 10+ pieces of high-performing content 👇

🔟 Your 10-Point Video Repurposing Plan

Teaser Clip (15 sec) – Perfect for Instagram, TikTok, or Reels. Grab attention with a juicy hook.
Social Post (Square Format) – Reformat a key point from the video with captions. Great for LinkedIn.
YouTube Version – Upload the full version with a custom thumbnail and keyword-optimized title.
Blog Embed – Drop the video into a blog post explaining the topic in more detail (hello, SEO!).
Email Marketing – Add a video thumbnail in your next newsletter with a “Watch Now” button.
GIF Snippets – Create short animated loops of your best visual moments for social or Slack.
Slide Deck – Pull out key frames or script points to build a slide presentation for webinars or pitches.
Case Study Video – Add client logos or results to create a testimonial-style remix of the original.
FAQ Clips – Chop it up into micro-videos that answer common customer questions.
Behind-the-Scenes Post – Show a storyboard or early sketch to highlight the creative process.

🧠 Pro Tip: Plan for Repurposing Early

The best time to think about repurposing? Before the video is made.At TheVideoCrafters, we design your script and visuals with modularity in mind — so splitting clips, exporting key scenes, and adapting formats is easy-peasy. 🍋