🎥 The Power of Explainer Videos: Why Every Business Needs One 🚀

Federico Perez
Jan 27, 2025
2 min read

Updated: Sep 8, 2025

In today’s fast-moving digital world, attention spans are shorter than ever. Businesses need a way to explain their value clearly, quickly, and memorably. That’s where explainer videos come in.

These short, engaging videos have become a cornerstone of modern marketing and communication strategies. Whether you’re showcasing a product, simplifying a service, or teaching a concept, explainer videos cut through the noise and connect with your audience.

Here’s why every business should be using them 👇

1️⃣ What Is an Explainer Video?

An explainer video is a short video (usually 60–90 seconds) that explains a product, service, or idea in a simple, engaging way.

Common styles include:

✍️ Whiteboard animation — step-by-step sketches to simplify complex topics
🎨 Motion graphics — clean, polished visuals for a professional look
🌀 2D/3D animation — ideal for technical products or complex features
🎬 Live-action — real people for building trust and relatability
🛠️ Product demos — walk users through features or benefits in action

2️⃣ Why Explainer Videos Work So Well

Clarity & Simplicity ✅ They break down complicated topics into easy visuals.
Engagement 🎯 People prefer watching a video to reading long text.
Retention 💡 Viewers remember 95% of a video’s message vs. 10% from text.
Versatility 🌍 Perfect for websites, social media, email, or presentations.
Conversions 📈 Landing pages with explainer videos can see up to 80% higher conversions.

3️⃣ Best Practices for Explainer Videos

🎯 Know your audience — tailor the script to their needs and pain points.
⏱️ Keep it short — 60–90 seconds is the sweet spot.
🔑 Focus on problem + solution — show how you solve what matters most.
🎤 Use professional visuals & voiceovers — quality = credibility.
👉 Always include a CTA — tell viewers the next step (buy, sign up, contact).

4️⃣ Why Work With a Professional Studio?

DIY tools exist, but they rarely deliver the polish businesses need. A professional studio like The Video Crafters handles everything from scripting and storyboarding to animation and editing. The result? A custom explainer video that reflects your brand, connects with your audience, and drives measurable results.