The Ultimate Guide to Explainer Videos That Rank on Google

Federico Perez
1 day ago
2 min read

Learn how to make explainer videos that boost SEO, improve dwell time, and dominate Google search results. A practical guide from The Video Crafters.

1. Why Google Loves Video Content

Google’s search results increasingly feature video because people love video. When visitors spend longer watching, bounce rates drop — and ranking potential rises.For businesses, that means your explainer video can be both a storytelling tool and an SEO asset.

2. Step 1: Start With Search Intent

Before hitting “record,” ask: What is my audience searching for?Use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify long-tail queries such as:

“What is [your product/service]?”
“How does [problem] work?”
“Best way to [achieve result]”

At The Video Crafters, we build explainer video scripts around these intent-driven questions — ensuring your video answers exactly what people are Googling.

3. Step 2: Optimize Metadata and Titles

An engaging video title with a target keyword is critical. Example:

“How Real People Explainer Videos Boost Conversions (Explained by The Video Crafters)”

Add keyword-rich descriptions and tags, and link to your website or landing page. Include transcripts so Google can index your dialogue.

4. Step 3: Embed Your Video Strategically

Videos perform best when embedded above the fold — near the top of the blog or landing page. Add supporting text, FAQs, or a short summary below.This keeps visitors scrolling, increases dwell time, and gives Google multiple content types to index.

5. Step 4: Use Schema Markup

Structured data (video schema) helps Google understand your video content. It improves the chance of appearing as a video rich snippet in search results — those attractive thumbnails that grab attention.

Your developer or SEO plugin (like RankMath or Yoast) can add this easily.

6. Step 5: Build Backlinks Through Value

High-performing explainer videos get shared by blogs, journalists, and partners.Create something so informative or entertaining that others want to link to it — educational explainers, behind-the-scenes stories, or expert insights.

Each backlink signals authority to Google and boosts your site’s ranking potential.

7. Step 6: Track, Test, Improve

Use analytics tools to measure watch time, engagement rate, and click-throughs.Small tweaks — like shortening your intro or adding captions — can significantly boost retention.

At The Video Crafters, we monitor video performance and continuously refine content to help brands climb search rankings over time.