💲 Understanding Explainer Video Pricing: Cost Per Minute Explained

Explainer videos are one of the most effective ways to simplify complex ideas, showcase products, and engage audiences. But if you’re planning one, the first question that often comes up is:

👉 How much does an explainer video cost per minute?

The answer depends on several factors — from the animation style to voice-over talent and sound design. This guide breaks down the key elements that influence explainer video pricing, with real examples from The Video Crafters portfolio.

🎨 1. Explainer Video Styles and Pricing

1. Different styles require different levels of production, which directly impacts cost:

   • 2D Animation ($1,000–$3,000 per minute)Simple yet versatile. Perfect for tech, corporate, or educational topics.Example: “Frequentis MissionX Implementation” – demonstrating complex communication systems.

   • Graphic Animation ($1,500–$4,000 per minute)Heavy on icons, data visualization, and motion graphics. Great for finance, data, and SaaS.Example: “What’s an Endowment?” for Stony Brook University.

   • Whiteboard Animation ($800–$2,500 per minute)Simulates hand-drawn sketches. Cost-effective, simple, and engaging.Example: “Dams Removal” for American Rivers.

   • RSA Whiteboard Animation ($2,000–$5,000 per minute)More detailed and dynamic than standard whiteboard animation.Example: “Illinois Institute of Technology” explainer.

   • Live-Action ($3,000–$10,000 per minute)Requires filming, talent, and location — typically the highest production costs.Example: “Disability Insurance” for Reliance Matrix.

   • Screencast Videos ($500–$2,000 per minute)Ideal for software demos or tutorials, with voiceover guidance.Example: “Global View” for Penta-Transaction.

     
     

   ✍️ 2. Script and Concept Development

   A strong script is the backbone of every effective explainer video. Costs depend on:

   • Storyboarding complexity

   • Creative concept development

   • Number of revisions

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   👉 At The Video Crafters, we include unlimited revisions during scripting and storyboarding, ensuring your message is crystal clear before production begins.

   
   

   🎙️ 3. Voice-Over Talent

   Professional voice-over enhances credibility and tone. Pricing varies based on:

   • Language and accent needs

   • Talent experience level

   • Script length

     
     

   🎵 4. Music and Sound Effects

   Audio quality makes a massive difference in engagement. Costs depend on:

   • Licensed vs. custom-composed music

   • Extent of sound design and effects

   • Integration with visuals

     
     

   ✂️ 5. Revisions and Edits

   While revisions are often built into project scope, extensive changes during production phases can raise costs. Choosing a team that offers flexible revisions upfront (like ours) prevents scope creep and unexpected fees.

   
   

   🚀 Conclusion: What’s the Right Budget?

   
   

   The price per minute for explainer videos typically ranges from $500 to $10,000+, depending on style, scripting, audio, and revisions.

   
   

   Understanding these factors helps you set realistic expectations and choose a style that matches both your goals and budget.

   
   

   At The Video Crafters, we create explainer videos tailored to your needs — balancing creativity, clarity, and cost-effectiveness.

   
   

   👋 Ready for a personalized quote? Contact us today and let’s build a video that makes your message simple, memorable, and engaging.