Explainer videos are a powerful way to convey complex information in a clear and engaging manner. However, the cost of producing these videos can vary significantly based on several factors. This post explores the key elements that influence explainer video pricing and provides examples from our channel, The Video Crafters, to illustrate these differences.
Key Elements Influencing Explainer Video Pricing
Video Style
2D Animation: This style involves creating animated characters and elements in a two-dimensional space. Costs for 2D animation typically range between $1,000 and $3,000 per minute. For example, our video "Frequentis MissionX end-to-end implementation of 3GPP standard base Mission Critical Services" for Frequentis showcases how 2D animation can effectively explain complex technology and communication products.
Graphic Animation: This style utilizes graphical elements and data visualization to convey information, often used for tech and data-heavy topics. Pricing generally falls between $1,500 and $4,000 per minute. Check out our video "What's an endowment?" for Stony Brook University for a demonstration of this style.
Whiteboard Animation: Simulating hand-drawn illustrations on a whiteboard, this style is cost-effective and straightforward, with prices ranging from $800 to $2,500 per minute. Our video "Dams Removal" for American Rivers illustrates whiteboard animation effectively.
RSA Whiteboard Animation:Â This detailed style features dynamic sketched illustrations and engaging narration, costing between $2,000 and $5,000 per minute. An example from our channel is "Illinois Institute of Technology" for Illinois Institute of TechnologyÂ
Live-Action: Featuring real people and settings, live-action videos are typically more costly due to expenses related to filming, locations, and talent. Prices range from $3,000 to $10,000 per minute. Our video "Disability Insurance" for Reliance Matrix showcases this style.
Screencast Videos: Often used for software demonstrations or tutorials, screencast videos capture the action on a computer screen and may include voice-over commentary. They are generally more affordable, with costs ranging from $500 to $2,000 per minute. See our video "Global view" for Penta-Transaction.
2. Script and Concept Development
Developing a compelling script is essential for an effective explainer video. This process includes scripting, storyboarding, and conceptualizing, which can all impact the final cost. At The Video Crafters, we offer unlimited revisions during the scripting and storyboarding phases to ensure the final product meets your expectations. This approach helps refine the concept and script for the best possible outcome.
3. Voice-Over Talent
Professional voice-over talent enhances the video's message. Costs vary based on their experience and the script’s length.
4. Music and Sound Effects
Custom music and sound effects enrich the viewer’s experience and can influence pricing. Whether the music is custom-composed or licensed, and the extent of sound effects used, all contribute to the final cost.
5. Revisions and Edits
Companies like ours often offer unlimited revisions during the scripting and storyboarding phases. This ensures that the video aligns with your vision and goals. However, the number of revisions required in other phases and the extent of editing needed can still impact the final cost. Additional revisions beyond the initial scope may incur extra fees.
Conclusion
The price per minute for explainer videos varies based on the style, script development, voice-over talent, music, and revisions. Understanding these factors and exploring examples from our channel can help you make informed decisions about your explainer video project and manage your budget effectively. For personalized quotes and more details, visit us at The Video Crafters.
By choosing the right style and understanding the associated costs, you can create a high-quality explainer video that aligns with your goals and budget.
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