🧨 Why Your View Count Doesn’t Matter (And What to Focus On Instead)

If you’ve ever stared at your video’s view count like it holds the secrets of the universe... you’re not alone. 📉👀

But here’s the truth: views are vanity. What actually moves the needle? Engagement, action, and strategic placement.

Let’s break it down.

🎯 What to Measure Instead

Here’s what to focus on when using animated explainer videos in your marketing strategy:

✅ Audience Retention

Did people stick around? A high drop-off rate means your message didn’t land—or the intro wasn’t strong enough.

✅ Click-Through Rate (CTR)

Did viewers take the next step? If not, your CTA might be buried or too generic.

✅ Comments & Shares

These are signs your message hit home emotionally or intellectually. (Hint: those are the videos that get remembered.)

✅ Conversions

This is the ultimate win. Did they sign up, buy, book a call, or share their info?

🤖 The B2B Secret Sauce

If you're in the B2B space, your buyer isn’t binge-watching for fun. They’re solving a problem. A well-placed whiteboard animation on a landing page, LinkedIn, or email campaign that gets the right person to take action? That’s worth more than a million mindless views.

🔁 What We Tell Our Clients at TheVideoCrafters

When clients come to us chasing views, we gently (okay, sometimes bluntly 😅) ask:“What do you want this video to do?”Because a clear goal makes all the difference—whether that’s simplifying a sales pitch, onboarding clients faster, or reducing support tickets.

💥 TL;DR:

🚫 Don’t chase views.

✅ Chase outcomes.

📹 A 90-second animated video that works beats a viral flop every time.