š„ How to Get the Best Out of a Video When Publishing on Social Media š
- Federico Perez
- Sep 18, 2024
- 2 min read
Updated: Sep 5

In todayās fast-paced digital world, video content reigns supreme. Whether youāre posting #WhiteboardAnimation, explainer clips, or full #AnimatedVideo projects, optimizing for each platform is the key to driving views, engagement, and conversions.
Hereās how to make your videos work harder across social media. š
1ļøā£ Tailor Videos for Each Platform
Every platform has its own vibe:
š² Instagram & FacebookĀ ā short, snackable #WhiteboardVideo or #CustomVideo clips.
šµ TikTokĀ ā authentic, quick, trend-driven snippets or repurposed #ExplainerVideos.
š¼ LinkedInĀ ā professional #CorporateVideo, animations, and thought leadership.
ā¶ļø YouTubeĀ ā longer storytelling, tutorials, and #VideoLearning content.
2ļøā£ Hook Viewers in the First 10 Seconds ā±ļø
Attention spans are short. Use bold visuals, questions, or strong statements right away. Make your #MarketingVideo grab attention instantly.
3ļøā£ Add Captions for Silent Viewers š
Most users scroll on mute. Add captions or use #ExplainerAnimation visuals to make your message clearāaccessibility + engagement in one.
4ļøā£ Keep It Short & Focused šÆ
On TikTok, Instagram, and Twitter, short videos (<30s) win. Save in-depth #VideoExplainer content for YouTube, or break it into smaller segments.
5ļøā£ Post at the Right Time ā°
Timing = reach.
š² Instagram & Facebook ā mid-morning / early afternoon
šµ TikTok ā lunch breaks & evenings
š¼ LinkedIn ā work hours or right before/after the day
6ļøā£ Optimize for Mobile š±
Most viewers are on phones:
Use vertical formats (Reels, TikTok, Stories).
Keep text overlays large + readable for #Animation and #ExplainerVideos.
7ļøā£ Leverage Hashtags & Descriptions #ļøā£
Boost discoverability with smart tags:
8ļøā£ Encourage Engagement š¬
Ask questions, add CTAs (āComment below,ā āShare this videoā), and reply to comments. Interaction = algorithm love. ā¤ļø
9ļøā£ Repurpose Across Platforms š
One video = many uses.
Break long #VideoExplainers into Reels.
Create teasers for LinkedIn.
Turn highlights into TikToks.
š Track & Adjust š
Use analytics to monitor views, watch time, and engagement. Refine your approach based on real dataāwhat works, keep; what doesnāt, tweak.
ā Conclusion
Getting the best out of social video means platform-specific optimization, strong hooks, captions, and smart repurposing. By pairing creative storytelling with data-driven tweaks, your #WhiteboardVideos, #ExplainerAnimations, and #CustomVideo content will stand out, boost engagement, and drive results.




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