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šŸŽ„ How to Get the Best Out of a Video When Publishing on Social Media šŸš€

  • Writer: Federico Perez
    Federico Perez
  • Sep 18, 2024
  • 2 min read

Updated: Sep 5


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In today’s fast-paced digital world, video content reigns supreme. Whether you’re posting #WhiteboardAnimation, explainer clips, or full #AnimatedVideo projects, optimizing for each platform is the key to driving views, engagement, and conversions.

Here’s how to make your videos work harder across social media. šŸ‘‡


1ļøāƒ£ Tailor Videos for Each Platform


Every platform has its own vibe:

  • šŸ“² Instagram & Facebook → short, snackable #WhiteboardVideo or #CustomVideo clips.

  • šŸŽµ TikTok → authentic, quick, trend-driven snippets or repurposed #ExplainerVideos.

  • šŸ’¼ LinkedIn → professional #CorporateVideo, animations, and thought leadership.

  • ā–¶ļø YouTube → longer storytelling, tutorials, and #VideoLearning content.


2ļøāƒ£ Hook Viewers in the First 10 Seconds ā±ļø


Attention spans are short. Use bold visuals, questions, or strong statements right away. Make your #MarketingVideo grab attention instantly.


3ļøāƒ£ Add Captions for Silent Viewers šŸ”‡


Most users scroll on mute. Add captions or use #ExplainerAnimation visuals to make your message clear—accessibility + engagement in one.


4ļøāƒ£ Keep It Short & Focused šŸŽÆ


On TikTok, Instagram, and Twitter, short videos (<30s) win. Save in-depth #VideoExplainer content for YouTube, or break it into smaller segments.


5ļøāƒ£ Post at the Right Time ā°


Timing = reach.

  • šŸ“² Instagram & Facebook → mid-morning / early afternoon

  • šŸŽµ TikTok → lunch breaks & evenings

  • šŸ’¼ LinkedIn → work hours or right before/after the day


6ļøāƒ£ Optimize for Mobile šŸ“±


Most viewers are on phones:

7ļøāƒ£ Leverage Hashtags & Descriptions #ļøāƒ£


Boost discoverability with smart tags:

8ļøāƒ£ Encourage Engagement šŸ’¬


Ask questions, add CTAs (ā€œComment below,ā€ ā€œShare this videoā€), and reply to comments. Interaction = algorithm love. ā¤ļø


9ļøāƒ£ Repurpose Across Platforms šŸ”„


One video = many uses.

  • Break long #VideoExplainers into Reels.

  • Create teasers for LinkedIn.

  • Turn highlights into TikToks.


šŸ”Ÿ Track & Adjust šŸ“Š


Use analytics to monitor views, watch time, and engagement. Refine your approach based on real data—what works, keep; what doesn’t, tweak.


āœ… Conclusion


Getting the best out of social video means platform-specific optimization, strong hooks, captions, and smart repurposing. By pairing creative storytelling with data-driven tweaks, your #WhiteboardVideos, #ExplainerAnimations, and #CustomVideo content will stand out, boost engagement, and drive results.

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