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The Best Types of Social Media Videos for Every Platform

Writer: Federico PerezFederico Perez
Feb 192 min read

Video content is king in the world of social media, but not all videos perform equally across different platforms. Each social media channel has unique features, audience behaviors, and video formats that work best. Whether you’re creating marketing videos, explainer animations, or brand awareness content, knowing the right type of video for each platform can help you maximize engagement and reach.


1. YouTube: Long-Form & Educational Videos


Best for: Tutorials, in-depth explainers, and storytelling content.

  • Why? YouTube is the second-largest search engine, meaning viewers actively seek detailed, informative content.

  • Pro tip: Optimize your videos for SEO with relevant keywords and engaging thumbnails.


2. Instagram: Short & Engaging Visuals


Best for: Reels, Stories, and eye-catching product videos.

  • Why? Instagram prioritizes visually appealing, quick-consumption content.

  • Pro tip: Use vertical video (9:16) for Stories and Reels to maximize screen space and engagement.


3. Facebook: Storytelling & Live Videos


Best for: Brand storytelling, behind-the-scenes content, and live interactions.

  • Why? Facebook's algorithm favors videos that drive conversations and shares.

  • Pro tip: Upload videos directly to Facebook instead of sharing external links for better reach.


4. LinkedIn: Professional & Thought Leadership Videos


Best for: Industry insights, case studies, and company updates.

  • Why? LinkedIn’s audience values expertise and professional content.

  • Pro tip: Keep videos between 30-90 seconds and include captions for silent viewing.


5. TikTok: Trend-Driven & Authentic Content


Best for: Quick tips, behind-the-scenes, and user-generated content.

  • Why? TikTok thrives on short, engaging videos that feel personal and authentic.

  • Pro tip: Stay on top of trends and use popular sounds to boost visibility.


6. X (formerly Twitter): Bite-Sized & Conversational Videos


Best for: Quick brand announcements, event highlights, and teaser videos.

  • Why? Short, impactful content works best in a fast-paced environment.

  • Pro tip: Keep videos under 45 seconds and add captions for mobile viewers.


Final Thoughts


Each social media platform has its own video best practices, but one thing remains constant: high-quality, engaging content always wins. Tailoring your videos to fit each platform’s style and audience will boost visibility and interaction—helping your brand stand out in the crowded social media space.



 
 
 

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