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The Rise and Decline of Whiteboard Videos and Why Are Gaining Traction Again?

Writer's picture: Federico PerezFederico Perez
Dec 4, 20242 min read

Whiteboard videos were once the darling of marketers and educators alike. Their unique hand-drawn style, coupled with a straightforward narrative, made complex topics easier to understand. From startup pitches to e-learning modules, they quickly became a staple in visual storytelling.


However, their widespread adoption led to oversaturation. Many whiteboard videos began to look and feel the same, causing audiences to disengage. Additionally, as social media platforms like Instagram, TikTok, and YouTube Shorts prioritized short, vertical, and visually dynamic content, traditional whiteboard videos lost some of their appeal.


Why Are Whiteboard Videos Gaining Traction Again?


Fast forward to today, and whiteboard videos are experiencing a renaissance.

Here’s why:


1. Increased Demand for Educational Content

With the boom in e-learning and online education, whiteboard videos have found a renewed purpose. Their clarity and simplicity make them ideal for explaining complex topics, especially in sectors like healthcare, technology, and business training.


2. Nostalgia and Familiarity

Audiences are drawn to the approachable and “human” feel of whiteboard animations. In a sea of overly polished digital content, this format feels authentic and engaging.


3. Cost-Effectiveness

Compared to live-action or high-end 3D animation, whiteboard videos remain an affordable option for businesses seeking impactful storytelling without breaking the bank.


4. Versatility

Whiteboard videos have adapted to modern platforms. By leveraging shorter runtimes and optimized aspect ratios (like square or vertical formats), they now cater to social media audiences effectively.


5. Proven Engagement

Studies consistently show that explainer videos—whiteboard ones included—drive higher engagement and retention rates. Their narrative style and visual progression keep viewers hooked.



How to Use Whiteboard Videos in Today’s Market


If you’re considering adding whiteboard videos back into your marketing strategy, here are a few tips to make them relevant:


  • Keep It Short and Snappy: Aim for a duration of 1-2 minutes to cater to modern attention spans.

  • Focus on the First 10 Seconds: Grab attention early with an intriguing question or a bold statement.

  • Optimize for Mobile: Ensure your videos work well on smaller screens by testing square or vertical formats.

  • Add Captions: Many viewers watch videos without sound, so captions are a must.

  • Emphasize Storytelling: Use clear, concise narratives that highlight benefits or solutions to audience pain points.



Final Thoughts


Whiteboard videos are proving that even in a fast-changing digital landscape, there’s a place for simplicity and clarity. Their resurgence highlights a broader trend: the demand for content that educates, informs, and engages in a way that’s approachable and authentic.

Whether you’re an educator, a marketer, or a business looking to break down complex ideas, whiteboard videos are a powerful tool worth revisiting. They’re back—and better than ever.


Looking to Create a Whiteboard Video?


At The Video Crafters, we specialize in crafting custom whiteboard and explainer videos tailored to your needs. Whether you’re launching a product, educating your audience, or enhancing your training materials, we’re here to help. Contact us today to bring your ideas to life!



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