Why LinkedIn Videos Work—And How to Make Yours Stand Out
- Federico Perez
- Apr 29
- 2 min read
If you're in B2B marketing, LinkedIn isn't optional—it's essential. And video? It's no longer a nice-to-have. It's the must-have format for grabbing attention, building trust, and driving engagement. At TheVideoCrafters, we’ve seen firsthand how the right video can transform a company's presence on LinkedIn.
In fact, our best-performing ad ever was about LinkedIn video best practices—and that’s no coincidence.
Here’s why LinkedIn videos work so well, and how to make yours stand out:
🎯 1. Know What Stage Your Audience Is In
Most LinkedIn videos fail because they try to sell too soon. But here’s the catch: most LinkedIn users are in the awareness or consideration stage—not ready to book a call yet.
What works instead:
For awareness: Short, high-level animations that introduce a problem they didn’t realize they had.
For consideration: Videos that break down complex solutions in simple, visual language.
For decision stage: Client testimonials, case study snippets, or animated “before/after” breakdowns.
Pro tip: Tag your videos by buyer stage internally. This helps when building a video content funnel.
🧠 2. Use Video to Teach One Thing Well
Most videos try to do too much. A better strategy? Focus each video on solving one small but specific problem.
Instead of “Our AI tool helps your business grow,” say:
“Here’s how our AI prioritizes sales leads so your team wastes less time.”
One concept = one video. It’s sharper, stickier, and more shareable.
📊 3. Post With Strategy, Not Just Consistency
Yes, LinkedIn loves consistent posting—but quality > quantity.
What we recommend:
Strategic cadence: 1 strong video every 2–3 weeks is better than 3 weak ones per week.
Test and iterate: Post the same video with two different headlines or thumbnails. Watch what gets more engagement.
Anchor content: Build a theme around a single, well-made explainer video. Add posts, polls, and commentary around it.
This is how thought leadership gets built—one anchor piece at a time.
🔄 4. Reuse Doesn’t Mean Repost
LinkedIn punishes lazy reposts. But smart repurposing? That’s gold.
Here’s what actually works:
Thread-style posts that break a video into 3–5 digestible text points with mini-GIFs or stills.
Email teaser clips that link to your video on a LinkedIn post (drives traffic and engagement).
Vertical snippets for reposting to Instagram or TikTok with a slightly different hook.
When we design videos at TheVideoCrafters, we build them with 4–5 mini assets already in mind.
🎥 5. The Format Nobody Uses (But Should)
Everyone's using explainer videos and talking heads. But few use this high-impact format:
Micro case studies in whiteboard form.
Real client problem. Real solution. 45–60 seconds. Simple visuals. Human voiceover.
It feels consultative, not promotional—and LinkedIn audiences love that.
Final Thought: LinkedIn Isn’t Social. It’s Professional.
People aren’t there to be entertained. They’re there to learn, connect, and grow. That’s why clear, thoughtful, helpful videos outperform flashy edits and gimmicks.
If you’re serious about building authority and visibility, LinkedIn is your stage—and smart animation is your microphone.
Want to Build a Smarter LinkedIn Video Strategy?
Let’s talk about how your next video can become your best-performing one yet.At TheVideoCrafters, we don’t just animate—we translate your expertise into motion that moves people.
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