Why Tech and SaaS Companies Need Explainer Videos to Convert More Customers

Federico Perez
Mar 21
2 min read

Imagine this: You’ve developed an incredible tech product—something that solves a real problem, automates processes, or revolutionizes an industry. But there’s one challenge: Your audience doesn’t get it. They see a wall of jargon, complex features, and a learning curve they’re not sure they want to climb.

That’s where explainer videos come in.

The Power of Animated Explainer Videos for Tech and SaaS

In an industry where innovation moves fast and attention spans are short, a well-crafted animated explainer video is the key to breaking through the noise. It simplifies the complex, engages potential customers, and drives conversions.

At TheVideoCrafters, we’ve seen firsthand how custom animation transforms the way SaaS and tech companies communicate. Whether it’s a whiteboard animation for onboarding, a sleek motion graphic for a software demo, or an engaging explainer video for marketing, the results speak for themselves.

What Your Audience is Looking For

Your potential customers aren’t just searching for a solution—they want clarity, confidence, and connection. They need to see why your software matters and how it fits into their workflow. A great explainer video does exactly that by:

Making the abstract tangible: A well-animated explainer animation turns code, AI, and integrations into visual stories.
Shortening the decision-making process: A potential user who understands your platform in 60 seconds is far more likely to convert than one reading through pages of text.
Driving engagement across platforms: From your website to LinkedIn, a compelling social media video grabs attention and increases shares.

Best Practices for SaaS Explainer Videos

To create an explainer video that truly resonates, keep these strategies in mind:

✅ Keep it short and focused. The best videos are 90 seconds or less and highlight the biggest pain point your software solves.

✅ Use clear, everyday language. Skip the technical overload—explain it like you’re talking to a 10-year-old.

✅ Show, don’t just tell. Custom whiteboard animations or 3D visuals can demonstrate features better than any list of bullet points.

✅ End with a strong CTA.

Whether it’s signing up for a demo or starting a free trial, make the next step obvious and effortless.

The Video Marketing Edge for SaaS Growth

Your competitors are using explainer videos. If you’re not, you’re missing out on a proven tool that improves conversions, enhances retention, and boosts customer satisfaction.

Whether you need an animated explainer video to simplify onboarding or a high-impact corporate video to attract investors, TheVideoCrafters is here to help you craft a story that sticks.

Let’s turn complex ideas into compelling visuals—because in the world of SaaS, clarity is everything.

Ready to level up your tech marketing? Let’s talk.

#Whiteboardanimation #WhiteboardVideo #VideoMarketing #marketingvideo #Animation #CustomVideo #AnimationStudio #VideoLearning #AnimatedVideo #VideoExplainer #ExplainerVideos